by E. Flanagan | June 13, 2022 | 5 Min Read

Your competitive advantage: Sales enablement technology


In today's competitive business landscape, the only constant is change. With competition for consumers, marketplace attention (especially in the digital space), and employees, sales enablement learning and sales enablement training software are essential to standing out. It’s not enough to just train new sales team members and send them on their way. Continuous training and upskilling are vital to the growth of your team members and your company.

Since 2020, consumers have been more willing to experiment with new brands. A survey by McKinsey reports that 44% of respondents said they began trying new brands and retailers during COVID-19 lockdowns. Additionally, the digital landscape is saturated with marketing, causing companies to fight for visibility.

Businesses compete for employees almost as fiercely as they compete for consumers. Employees have high expectations for company culture and workplace environment, driving companies to adjust their benefits, practices, and overall transparency. According to Trading Economics, the number of job openings in the US rose to a high of 11.5 million in March of 2022. Letting prospective candidates know that there are opportunities for learning and growth at your company is a great way to win them over.

A strong training program supported by effective sales enablement technology helps you stand out from your competitors, showing potential employees that you support your salespeople.

In this blog, we’re answering some frequently asked questions you may be wondering:

  • What is sales enablement training?
  • Why should your company prioritize sales enablement learning?
  • What are the benefits of sales enablement training software?

Keep reading to find all the answers to questions about sales enablement training and the best learning management system for sales enablement.

What is sales enablement training?

Sales enablement training is a broad term for providing your sales team with the right tools, resources, coaching, activities, and practices that enable them to succeed. Using an LMS, or learning management system for sales enablement, allows employees to learn more effectively and efficiently. Engaging content increases learning and information retention, ensuring that employees can put their new knowledge and skills into action.

Two key components to building engaging training materials are micro-learning and gamification.

  • Micro-learning. Microlearning centers on short, bite-sized learning modules that leverage videos, animation, and quizzes to convey key messages and pieces of training. These are typically available on-demand from various devices.
  • Gamification. Custom games make learning new information fun and engaging with a competitive element. By making learning a game instead of a chore, employees benefit from sustained focus, heightened attention, and increased learner retention.

The best sales enablement training allows you to customize and modernize your training content. The same goes for upskilling, or Skill Agility. If you’re new to the term “upskilling,” it’s the continuous training your employees need to grow, change, and adapt to the changes in your industry and company.

Why should you prioritize sales enablement learning?

As we discussed earlier, today’s market is competitive for customers, employees, employers, and digital attention. Sales enablement technology gives your employees the tools and learning they need to succeed. By creating custom videos, tips, infographics, games, and more, you’re investing in the long-term growth of your sales team and employees.

Companies that invest in sales enablement training software for training and upskilling can expect the following:

  • Greater employee engagement
  • Enhanced productivity
  • Strengthened company reputation
  • Increased morale
  • Improved bottom line

In addition, having a powerful learning management system for sales enablement gives you a competitive edge in recruiting new talent. HR managers and senior leaders can proudly let potential candidates know that by choosing you as their employer, they’ll have the training and development programs they need to succeed at your company.

But those aren’t the only benefits you’ll see. Keep reading for more!

Benefits of a dedicated sales enablement training software

So, how do you reap all of the benefits of enablement training? With a modern and adaptable sales enablement technology platform! Your dedicated learning management system for sales enablement platform houses all your training content and sales reports, allowing for streamlined communication and collaboration among team members.

Sales enablement learning technology allows your company to streamline your sales processes, train, and upskill, all in one place. Here are those additional benefits you’ll experience as an organization that leverages sales enablement training software:

  1. Easily track and identify what tools employees are and aren’t using in the field to map out an effective sales funnel.
  2. Real-time data, allowing content creators to know what the team needs at each point in the sales funnel.
  3. Better performance through real-time coaching and feedback so your team knows how to capitalize on their strengths and upskill their opportunities or weaknesses.
  4. Autonomy for employees and organizations through continual learning that can be accessed at any time from any device.

The right LMS makes it easy for your salespeople to learn, grow, and evaluate their skills anytime from anywhere.

The best learning management system for sales enablement: Spoke

Leveraging sales enablement training software for sales enablement training and upskilling is vital to ensuring your sales team has all the necessary tools and resources needed to succeed. With a learning management system for sales enablement, you can expect to see:

  • Heightened employee engagement
  • Enhanced productivity
  • Strengthened company reputation
  • Increased morale
  • Improved bottom line

At Unboxed Training & Technology, we designed Spoke, a learning technology platform that provides organizations and their employees with the following:

  • A centralized location to organize content and training
  • Self-directed, customizable, and relevant learning content
  • Real-time and continuous coaching
  • Collaborative learning opportunities
  • Security and scalability

With Spoke, you’ll ensure your sales team is ready and prepared at any time for any situation. It takes employees from one skill to the next, giving them the autonomy they want with the information and skills they’re most interested in learning. Our Spoke LMS makes adding and practicing new skills easy, interesting, and fun.

Contact us today to request a demo and learn more about how your organization can benefit from sales enablement training software.

More articles like this one