by A. Maslanka | June 25, 2019 | 7 Min Read
How to Avoid Immersive Learning Pitfalls
Immersive training (augmented and virtual reality) is changing fast. It wasn’t long ago that most people thought of these mediums as sparsely- and strictly-used by gamers and tech geeks. Times have changed. Video games, marketing, training, movies, TV shows… you name it and you can probably access some form of it in AR/VR.
It may be the flashy new thing, but we’re starting to see real benefits from immersive learning. According to a recent study that compared mobile VR learning to reading a text document, when tested on learning objectives, learners who used VR scored an average of 94.5, while those who learned using the text document scored an 87.
Still, as with all fairly new technologies, AR/VR are not without pitfalls. We’ve seen that plenty want to use this tech primarily because it’s trendy – and they move to incorporate it without proper planning.
Let’s look at some of the most common immersive training pitfalls to ensure your use of this tech adds value from a learning perspective.
Lack of Measurement
AR/VR by itself doesn’t typically contain a way to measure success or learning outcomes. Unless the software is built by a training company with analytics in mind, success and learning outcomes are probably an afterthought.
The measurement of learning outcomes is critical for any training technology. Without that measurability, it’s extremely difficult to calculate ROI, determine where learners are struggling and succeeding, or provide constructive feedback.
How to Avoid:
Before opting-in to immersive learning, put a measurement strategy in place. Start with the end in mind. Before you can begin building an immersive training experience, how will you know if it’s successful? One way is by having a training technology company build the software from the ground up with the end-goal of outcome collection and measurement as a requirement.
For example, we can measure if learners’ behavior changed and see if training had a measurable impact on performance by looking at qualitative data (like interviews) and quantitative data (customer satisfaction, sales metrics, etc.) With immersive learning, scenarios and environments can be built requiring specific behaviors to satisfy virtual customers, make virtual sales, or accomplish any other goal.
Then, to measure ROI, simply compare upfront development cost to the training’s impact on behavior change and performance.
It’s All the Rage!
Make no mistake about it, AR/VR is cool and trendy. That’s reason enough for many to want to include it in their training repertoire. The fact that it just happens to be awesome technology isn’t the pitfall – the urge to use it solely because it’s cool.
How to Avoid:
If you want to build an AR/VR experience, ensure you have learning objectives that are best accomplished via immersive learning. Could you do the same thing in a video or eLearning? If you could, maybe immersive training isn’t your best option.
How can you determine if your learning objectives are well-suited to AR/VR?
Do you have something that needs to be seen or demonstrated without your learner being there?
Maybe you’re training pilots while they’re spread across multiple cities without access to the same type of aircraft. Or perhaps you need to show workers in different parts of the country a process that’s used in a single factory so they can replicate it.
These examples lend themselves well to immersive learning because your learners are spread out and it’s incredibly costly to bring them all together. Save time and money by having them learn together virtually instead.
Need to learn something dangerous, risky, or particularly stressful?
Performing surgery or mixing chemicals in the making of medicines are two examples that could be taught and practiced through AR/VR with all of the learning benefit and none of the physical risk.
Immersive training allows for safe practice and exposure to situations that would be too dangerous otherwise.
Perhaps your workforce is spread far and wide, yet they need to collaborate to learn best.
How about a team that needs to work together to solve a problem? Maybe a team that needs to disassemble a jet engine and each have certain parts to dissect and fix.
In the factory, a team has to work on an assembly line to improve efficiency. With immersive training, learners could experience the same environment, while physically in different places, and practice virtually.
This is also applicable for a disperse sales team . Immersive learning can help these teams collaborate and learn from their counterparts in a real-world scenario, no matter where they are.
The ability to learn and work collaboratively without having to be physically together or even having all of the requisite physical equipment is a training dream brought to life by AR/VR.
Though the cool software is what really makes immersive learning, this training modality requires some pretty particular hardware. Getting too excited and investing in software is all for nothing if you don’t figure out the hardware first.
How to Avoid:
Make sure you have a plan for equipment in place prior to launch. Much of that equipment is rapidly changing, so what do you need – and how much? In general, the price of AR/VR hardware is coming down, but did you factor that into the money you’ll have to spend? Where can you get it? Will it work right for what you want to accomplish? There is an ever-growing number of options in the industry.
It’s okay if you don’t know where to begin. When designing an immersive experience partnering with an expert can help you consider which, and how much, hardware you’ll support. Plan first – buy second.
Immersive learning can enhance your training by making it more efficient… if you can avoid the pitfalls. At the rate this technology is emerging, now’s the time to start exploring its potential. Depending on your needs, it could change the way your learners learn for the better.
As with other newly emerging technologies, AR/VR may seem overwhelming at its face. Work with a trusted partner who can help you maximize the benefits of this modality and ease your mind.