Engage, Excite, and Empower Through Animation

The possibilities for animation are endless. Quickly becoming one of the most popular trends in learning and development, animated videos provide you with tools to explain complex, intangible ideas in just minutes. Eye-catching, fast-paced graphics will grab the attention of your learner, and when paired with clear and concise language, help them piece concepts together.

From a brain science perspective, educational psychologist Richard Lowe writes that the following are two main reasons for using animations to inform or teach.

 

Affective Purpose

Animations attract and capture attention because motion is one of the primary attributes of a graphic that makes viewers take notice. Animations can also increase motivation because of their novelty. When they are humorous, they can create a positive effect.

Cognitive Purpose

Animations that have a cognitive purpose can facilitate learning because they provide more and different information than static graphics. They have the potential to help a learner build a more accurate mental model of a system’s behavior compared to graphics alone.

Additionally, animation maximizes this capacity by delivering information in two ways: Auditory and visual. This two-channel delivery system boosts the amount of content learners can encounter before reaching the maximum load for working memory.

Benefits of Animated Videos

Storytelling

Tell a story with a 3-D character. It allows the learner to connect through an emotional bond, increasing motivation. Characters can also act as a guide, helping the learner feel less alone if they’re going through the course independently.

simplify

Make complex programs or processes easier to understand with simple visual cues. This is an illustration of our host platform Spoke. The video helped introduce learners to the custom capabilities.

increase retention

Take a challenging topic, like  multifactor authentication, and tell a story that will increase retention. This allows the learner to tie eye-catching visuals to certain auditory cues as they apply the concept to their work.

Unboxed Animations

At Unboxed Training & Technology, our award-winning animations have been created for everything from demonstrating complex processes to getting a learner excited for their training. Senior Animators, Michael Laskaris and Dan Kanach, have stretched their animation muscles to incorporate different levels of detail. Check out the reel below for a peek at some of our most recent work.

Interested in how animated videos can help engage, excite, and empower your team? Contact us to learn more.

Share This Article

2020 training trends webinar

The start of every new year is a chance to revisit training goals and aspirations for the coming 12 months. How do you know what’s worth your investment?

More Articles Like This One

Transforming Account Acquisition for U.S. Banking Giant

Custom Software and Custom Training Solutions

Outdated processes were costing a top-ten US bank both time and money. It’s one of countless times we’ve seen this problem ­– and one of countless times we’ve solved it.

Our approach is different and, once we got the call, both our software and our content teams got to work. Each created a part of a solution that would have been powerful alone, but they were truly remarkable together.

Results:

•  Increased employee speed to competency
•  72% decreased in time to open a new account
•  40% increase in sales when application is used

From the software side, we created an application that replaced an outdated paper system. This modern, dynamic tool helps bankers make recommendations tailored to the customer’s needs. The app also suggests “add-ons” that help customers and boost the bank’s sales. On top of all that, our software reduces the time that it takes for bankers to explain the company’s product offerings and their benefits, so the bankers can see more customers each day.

While the software team did their magic, our content team was hard at work, creating a customized training curriculum. We delivered a program that streamlined the process of working with new customers, giving bankers the confidence they need to use the new tools and close more sales, faster.

Want to learn more? Click here to read the case study.

Case Study

Find out what Unboxed solutions resulted in a 40% increase in sales.

Share This Article

More Articles Like This One