Microlearning and Microtraining Techniques for Success

Do you need to train your team fast? As in, “my people needed to be client-facing yesterday,” fast? Then microlearning is here to save the day! Learn about microlearning and microtraining techniques for success to take your employee training to the next level.

 

Microlearning Meaning

Microlearning, or “microtraining,” is the process of breaking down employee training into small, bite-sized pieces. The goal is to use short courses that are easy for employees to quickly learn and apply. And when I say short, I don’t mean 30 minutes—I mean 5 minutes or less. No more than one objective is focused on per training course.

In general, corporate training exists to equip employees with practical skills to complete job-related tasks and proactively train them for the future. Microlearning provides employees with applicable knowledge and skills based on their immediate needs. Think of these 5-minute videos as chunks of “micro knowledge.”

If a sales rep is constantly on the move, they may not think to carve out a whole hour, or even half an hour, for training. Using bite sized modules, training sessions are no longer time consuming, but concise.

Let’s talk about why you need to incorporate microtraining into your blended learning program today.

 

Why Microlearning?

Microlearning breaks down complex topics into specific, actionable objectives. We’ve discussed before how, in an age of distraction, the attention span of most people is less than a goldfish. Tragic that we’re losing to a glass-bowl-bound fish, but I digress. We can’t create more time, but we can use the time we do have more efficiently.

If you want to read about some microlearning examples in action, read about our partnership with NextWorth. We helped them develop bite sized training videos and accomplish a double-digit increase in used, electronic trade-in accuracy.

In a previous blog, we listed some of the primary benefits of e learning. Now, it’s time to dive into why microtraining is such an impactful tool by exploring the benefits of microlearning.

Benefits of Microlearning

 

1. Mobile Access

With the digital age comes a wealth of opportunity and modes of communication. Microtraining uses a variety of modalities to communicate new material to employees on different devices. The mobility makes microlearning exceptionally effective. Employees are empowered to access training wherever they are, whenever they can—before a meeting, waiting for the bus, or in between phone calls. Training has never been so accessible and agile.

2. Limited Distractions

Technology is a catch 22—mobility is no doubt a significant strength, but it can also be a major weakness. Smartphones are one of the biggest productivity killers in the workplace according to a study by Careerbuilder. But, we have good news! Since microtraining only takes minutes to complete, there is less time for distraction. Think of all of the notifications you typically receive in 30-minutes vs 5-minutes. Laser-focused microlearning courses keep employees both concentrated and engaged.

3. Higher Engagement

Did you know that 65% of people learn best by watching? Even marketing experts use micro-videos in digital advertisements because they are more engaging. The same reasoning applies to employee training. Guo, Kim, & Rubin’s research shows that shorter videos are statistically more engaging than longer ones. They recommend segmenting longer learning videos into shorter chunks (less than 6 minutes). In fact, the shortest videos (0-3 minutes) resulted in the highest engagement. Sound familiar? That’s microlearning at it’s finest.

4. Just-in-time Learning

One of the primary advantages of microlearning is that learners can complete courses “just-in-time” without a moment’s notice. Employees are able to train on just what they need to know, right when they need it most. The benefits of microlearning for sales training are compelling. The just-in-time training provided by microlearning is particularly beneficial for the busy sales rep. They can easily start a new course and receive comprehensive knowledge minutes before a pitch or call.

5. Actionable Content

Microlearning fosters behavioral changes, as all learning should, with immediate application. Whether an employee faces a challenge in or out of the office, microtraining provides them with the necessary resources they need in a pinch. In addition, microlearning is personalized for a custom learner experience. A unique course path provides a more efficient training, so learners are ready to go, right after they complete it.

In short, start using bite sized learning to better inform and apply employees’ learning and development initiatives at work. Listen to our webinar, 25 training tips in 25 minutes, for a mix of training techniques.

 

Ready, Set, Train

At Unboxed Training and Technology, we developed ReadySet—an off-the-shelf eLearning system for the modern learner. Streamline your employee training by narrowing in on one key skill with microlearning. ReadySet courses are challenging enough to engage employees but short enough to support retention.

Use ReadySet as a just-in-time training for new employees, or equip your current employee with action-oriented course content.  Contact us to learn more about microlearning and microtraining techniques for success—ReadySet Sell, Lead, Secure, or Respect and adopt microlearning today!

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Benefits of e Learning

The benefits of e Learning extend far past the desk of your employees. Learn why eLearning is an essential tool to train your organization’s modern learner in today’s fast-paced, digital work environment.

Traditional training methods, like classroom training, have their place in a blended training program. However, they can be expensive and time-consuming. The cost and logistics that go into organizing a face to face training add up: instructors, venue, learning material, etc.

Alternatively, eLearning provides a variety of training modalities that are both cost effective and mobile.

Let’s start with the definition before jumping into the data.

 

What is eLearning?

The eLearning definition, short for “electronic learning,” is any type of learning or training material that can be consumed digitally:

Online training provides significant flexibility considering the state of the modern learner. Even this blog is classified as a form of eLearning! At the same time you’re reading this content, you’re probably also writing an email, responding to a Slack from a coworker, prepping for a meeting, mentally responding to new text messages, and thinking about lunch.

Bombarded with constant, digital communication via notifications, text messages, entertainment, etc.—distraction is the greatest downfall for modern learners. If harnessed properly, online learning can streamline and support employee training and management development.

 

eLearning Trends

As eLearning continues to grow, so does its spelling variations. If you’re interested in any form of digital learning, you might search the terms: “eLearning,” “e learning,” “e-learning,” etc. According to Google Trends, keeping the term as one word — “eLearning” — is the most searched spelling over the past year.

google eLearning trends comparison

To conclude this short point, there will likely always be a dispute around which spelling is correct (especially among SEO experts). However you decide to spell it, using eLearning for employees is what matters most for your business.

At this point, you’re probably thinking, “Great, so a lot of people search for “eLearning” on Google. But why invest in eLearning? What makes it effective?”

Well, we’re glad you asked.

 

Why Invest in eLearning?

Global Market Insights, Inc. reports that the global eLearning market is projected to reach $300 billion by 2025. More and more businesses are investing in eLearning—not because it’s a trend—but because the benefits of e learning have proven results.

Mark Van Buren, director of research for ASTD, tells HR Magazine: “It is clear that a firm’s commitment to workplace learning is directly linked to its bottom line.” Not only do profits increase when eLearning becomes a priority, but so does efficiency and employee retention.

Benefits of e Learning

 

1. Improve Profits.

Industry data suggests that when employers invest $1,595 per employee each year on training, gross profit margins improve by 24%. Now that’s a statistic to take back to the boss! Every good investment produces an ROI to prove itself as a viable business endeavor.

2. Reduce Training Time.

A study conducted by the Brandon-Hall Group reports that eLearning significantly reduces training time compared to classroom learning—40-60% less time actually.

3. Increase Retention Rates.

eLearning can increase retention rates by up to 60%, compared to traditional training methods, which only boast a small 10% increase (The Research Institute of America).

 

When to Use eLearning

The corporate learning and development space is evolving every year with new technology and advancements. For instance, retraining employees will become just as important as onboarding new hires as a result of automation and AI.

Think of your opportunity cost—is it a better use of time and resources to rally employees together for in-person training (i.e. fly in remote workers, book a venue, pay an in-person trainer, print out all of the learning material, etc.)? Or, is it better to task everyone with completing the same training via a learning management system, then take a learning assessment once it’s complete, so everyone can get back to work?

At this point, when to use eLearning might be self-explanatory—ASAP—but here are a few use cases that may prompt your organization to start using eLearning today.

 

Training Remote Employees

Is a large part of your workforce remote? eLearning is a great way to provide consistent training across the organization—no matter an employee’s location. Mobile learning enables employees to fit in training “on-demand” as their schedule allows. On-demand training is especially helpful for sales reps with busy schedules who are always out of the office selling.

Sharing Company-Wide Information

Every company has standard procedures, processes, policies, etc. that everyone is expected to follow. Why have an in-person, company-wide meeting when the alternative is more affordable, effective, and convenient? ELearning provides a way to streamline sharing information at all levels of the organization with an LMS. Assign everyone the same material or updates to review and save yourself the scheduling headache.

Onboarding New Hires

Every business needs a comprehensive onboarding process. Save HR professionals time by jumpstarting entry-level employees with training as soon as they join the team. ELearning provides a consistent way for new employees to learn everything they need to know at the click of a mouse. Segment onboarding into organized, manageable sections such as organizational basics, human resources, role-specific training, etc.

 

Your eLearning Experts

With all of the new corporate training trends each year, it can be hard to figure out which ones to invest in and how to implement them. Are you ready to invest in the future of your company? The potential of your employees is waiting to be developed. Start reaping the benefits of e learning (your employees will thank you).

At Unboxed Training & Technology, we provide award-winning tools and expertise to help you train, develop, sell, and succeed. Contact us today to learn more about employee training and custom management and leadership training programs.

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Corporate Training Trends 2020 – What’s Really Worth Your Investment?

As the end of 2019 approaches, budgets are being finalized and sales quotas are being established for the new year. Have you accounted for the cost of employee training in your 2020 budget? Some employers may be tempted to push employee training to the side of their business-centric priorities, but you may want to think again…

At Unboxed Training & Technology, our goal is to provide you with any recent corporate training trends with actionable ways to apply these new industry insights to your company or team. A diverse client base gives us a well-rounded view of the L&D space to share what we expect to see as corporate training trends in 2020.

Based on what we’re seeing with our clients, and in the L&D industry overall, we have compiled the top four future trends in training and development that you need to know for the upcoming year. But before we jump into the trends, let’s take a look at the corporate training landscape as a whole.

The Future of Corporate Learning

According to SHRM’s Skills Gap 2019 research, 75% of HR professionals say there is a shortage of skills in candidates for job openings. One of the “most effective remedies” mentioned in the report for this growing skills gap is to improve employee retention rates

Research has shown that employee training and development actually reduces employee turnover. The question is, do you believe it?

Take notes from Amazon. Earlier this year, Amazon announced a $700 million investment in employee training programsWe think it’s important to invest in our employees, and to help them gain new skills and create more professional options for themselves,” said Beth Galetti, senior vice president of HR.

Every year, corporate training trends evolve–but the value of employee training never changes. Use these corporate training trends to guide your training process whether you are onboarding new hires or upskilling current employees. The future of L&D starts inside your organization, today.

 

Top 4 Learning and Development Trends in 2020

Companies like Amazon understand the necessity of employee training and development–not only for new employees–but as an ongoing investment in current employees. Whether you invest $7,000 or $700 million, effective training is always advantageous to the business. A recent study, noted by Spotio, concluded that “every dollar invested in sales training returned $29 in incremental revenues.

Now it’s time to talk about what you don’t know (but should) about workplace learning and employee development.

 

Trend #1: Actionable Coaching

Research has shown that coaching is the number one competency that distinguishes average managers from highly effective managers. Actionable coaching is more than giving advice; it provides employees with constructive feedback, sets actionable goals, and develops a more efficient workforce.

As a manager, it’s not enough to say, “You didn’t do that right. Try again.” Managers must actively engage with employees to identify strong competencies and development gaps. For example, actionable coaching can turn a sales pitch tragedy into a training opportunity by creating a plan of action:

  1. Identify what part of the sales pitch or goal an employee missed.
  2. Explain the correct behavior or action expected and resource them with specific training material.
  3. Form a plan of action moving forward to train in weak areas and fill in knowledge gaps:
    • Brush up on product or service knowledge.
    • Review the messaging strategy.
    • Practice the pitch by role-playing with a colleague or mentor.
    • Set a completion date.

Coaches, how do you currently track your coaching engagements and employee observations?

In response to the need for better coaching tools to make actionable coaching more intuitive and effective, we’ve developed an easy-to-use mobile app that walks coaches through an observation flow and captures key data points. Here’s how it works:

  • Observe behaviors by taking coaches through a guided observation flow.
  • Capture information in the moment to keep coaches focused on the person in front of them.
  • Easily track and record detailed notes.
  • Provide feedback on strengths and opportunities.
  • Assist in creating SMART goals for tangible results.
  • Save documentation time.

If you aren’t observing, you can’t coach. Start tracking performance, skill progression, and providing constructive feedback to empower employees to make actionable changes.

 

Trend #2: 360 Certification

How do you know when your new hires are ready to be customer-facing?

At what point does your onboarding process transition new employees to executing responsibilities on their own?

How do you certify that your sales reps are ready to pitch prospects?

What guardrails can you put in place to ensure the best results?

We’re long past the point of a certification exam or a series of inconsistent classes being enough to guarantee readiness, let alone success. The future of corporate learning lends itself toward a 360 degree view of certification.

360 degree certification is holistic in nature. Begin by identifying a threshold that learners must meet before they are considered “certified.” Be sure to choose inputs that train and test on knowledge, skills, and behavior.

Then, use your Learning Management System (LMS) to create a unique formula of weighted inputs to automate the employee certification process. Inputs might include some or all of the following activities:

  • In-person training event
  • Video roleplay
  • Coaching session or observation
  • Mini knowledge checks
  • Action learning projects

The list could go on, but each input is used in combination with the others to collectively “certify” your rep.

Don’t stop at a one-time certification. Employee training is an ongoing process that continues well after onboarding has completed. Track employee training and recertify reps with refresher courses at various checkpoints in their careers to ensure knowledge retention over time. Reimagine how this will transform what “customer readiness” means for new hires and veteran employees.

The goal is to have employees cross-trained in everything from hard skills to soft skills throughout their career. This full-circle method of certification gives managers and employees a 360 degree view of what they are proficient in and where they need to improve.

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The start of every new year is a chance to revisit training goals and aspirations for the coming 12 months. How do you know what’s worth your investment?

Trend #3: More Innovative Event Management

Are you using your LMS to its full potential by engaging, training, and assessing learners? Stop using your LMS as a repository for training and resources that aren’t being used anymore. An LMS that is being used effectively is an integral part of an employee’s work day.

Leverage your learning platform to pulse engaging pre-work, drive community traffic, and gamify training events with ongoing opportunities to earn points and rewards. Integrate your LMS across the organization to support business objectives and scale up your workforce.

 

Engage with Pre-Work

Pre-work should make a meeting, virtual instructor-led employee training (VILT), or webinar more valuable for both the attendees and the presenter. Take advantage of an LMS, like Spoke® LMS, to manage and engage attendees at your event. Reimagine pre-work as fun, engaging, and effective rather than just busywork:

  • Send out learning expectations and resource guides early to prepare learners.
  • Build assessments for learners to take beforehand to help gauge the audience.
  • Make pre-work visually stimulating with images, graphs, and multimedia.
  • Have some fun by using games to award points or prizes to those who complete pre-work.
  • Schedule email reminders to send out right before the session for optimal attendance.

Encourage learners to come with answers, questions, and comments so they participate in the conversation. Use engaging content that builds interest and promotes interaction among attendees.

Gamify Training Events

Games in training is one of those learning trends that will only get more influential every year. Use games and gamification at events to educate, improve the experience, fight disengagement, as well as create an environment of collaboration and healthy competition.

For example, a pharmaceutical national sales meeting is a great opportunity to implement games and gamification into an event. Use an LMS to award points or badges for various activities in order for participants to win a grand prize:

  • Attending different sessions.
  • Tweeting what they learned using an event branded hashtag.
  • Sharing photos on social media and tagging the company.
  • Networking with other attendees by exchanging business cards.
  • Collecting items from various booths.

Have games and gamification made it into your 2020 event plans?

Disengaged attendees are the bane of any event’s existence, in-person or virtual. Craft a learning culture that motivates and engages employees with the help of an LMS. Think Outside™ the box for your next corporate event!

 

Trend #4: Personalized Learning through AI

Artificial Intelligence (AI) is no stranger to L&D or the world at this point. We talked about AI last year in our 2019 training trends blog, and it’s not going anywhere.

We interact with AI every day to make our lives easier. Google, Facebook, and Instagram all use AI-based algorithms to provide us with relevant information and ads to deliver a better user experience. Yet, in the workplace, AI is still severely underutilized.

AI At Work, a study conducted by Oracle and Future Workplace, discovered only 6% of HR professionals are currently using AI at work. Although, HR leaders believe AI will positively impact both L&D (27%) and performance management (26%) over the next two years. Both HR leaders and employees agree that the biggest impact AI will have on organizations is increased productivity.

AI caters to the individual who is handling it, fitting exclusively to the needs of each user. When AI is implemented into an LMS, it creates a personalized learning environment that becomes more intelligent over time. AI can improve employees’ learning experiences in many ways, but here are a few to consider:

  • Identify knowledge gaps in training then recommend the program(s) needed to strengthen that particular area.
  • Create a personalized course path using a blended learning approach and selecting the right modality for training content.
  • Measure training effectiveness through facial recognition to track what is being practically applied on the field as mentioned in our #4 trend for 2019.

The future of AI in the L&D space is limitless. If you don’t start adopting AI technology into your corporate training now, you’ll be limiting the potential of your business and employees later. Don’t get left behind.

 

2020 Training Trends Recap

L&D is constantly evolving with new technology and research used to improve the modern learner’s experience. Let’s recap our 2020 training trends:

  • Actionable coaching for actionable results. Don’t just manage employees. Use tech tools to coach employees with a plan of action that assesses their progress and improves performance.
  • 360 degree certification. Give your sales reps a full-circle onboarding experience using multiple methods of input so they are truly customer ready.
  • Use LMS for more innovative events. Engage employees at events with value-added pre-work and use both games and gamification to encourage participation, as well as collaboration.
  • Adopt AI for personalized learning. Use smart technology to support your training efforts. Start embracing AI in 2020; 93% of employees already say they would trust orders from a robot.

Need help implementing these new corporate training trends? Let our L&D professionals help you prepare for the future of work. Schedule your free training consultation today!

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How the Rise of AI Changes Sales Training

According to Forbes, 62% of executives believe they will need to retrain or replace more than a quarter of their workforce between now and 2030 due to digitization. Most employees won’t join your company with the skills to lead your team into the future of automation, which is why it’s critical that you’re ready to train your employees on emergent technologies.

There are plenty of upsides to automation: many companies have begun to leverage AI to better understand their customer’s behaviors and preferences so they can sell more personalized products, more accurately predict revenue, and even optimize pricing options for customers. Some companies have started to utilize AI assistants in the sales process to free up their salespeople from having to deal with mundane or repetitive tasks, allowing them to focus on increasing revenue through building relationships.

On the other side of the artificial intelligence coin is the notion that robots are taking over the world (and taking our jobs). Not everyone is excited to welcome AI into the workplace; There is a real fear about AI taking over jobs that humans can do and making certain skillsets obsolete. AI is capable of carrying out tasks within carefully delineated boundaries like recognizing certain email as spam, offering you Netflix movie recommendations, or identifying which books you might like to read according to your recent purchases – but there are things it can’t do that you can, like create human connections.

As certain sales activities have been handed over to machines, skills like empathy, decision-making, and collaboration are more important than ever. Where AI can construe predictable customer questions through an assistive chat feature, it cannot make quick judgments on gray-area situations or understand the nuances of emotions – and these are key skills when it comes to selling.

Saleshacker says that, “the more a salesperson understands the emotions invested in a sales interaction, the better her chances of successfully making the sale.”

Unboxed-blog-AI-sales-desk

 

If you’re a salesperson, you can’t succeed without the ability to talk to new people, overcome objections, build strong relationships, and make personal connections. At the end of the day, buying something is an emotional experience for both the seller and the customer and these skills are the things that separate salespeople from sales machines.

As technology continues to advance and improve, it’s important to focus on upskilling your workforce with the emotional intelligence skills they need to succeed while capitalizing on emerging technologies. Here are a couple of ways you can upskill your team:

• Offer personalized training programs that build sales and people skills to bridge the gap between automation and the emotional connection needed to make a sale.

Implement the usage of intelligent apps, AI programs, and other emerging technologies to improve efficiency and empower team members to spend more time on revenue-generating tasks than on busy work.

• Use time-tracking programs to measure each employee output. This way, your employees will be getting trained on a new program, while you pick up on their patterns, strengths, and weakness. This data can determine where an employee needs to be retrained or paired with a mentor who can help.

The future is here! Your employees should know that artificial intelligence isn’t out to hurt them, it’s here to help them work more efficiently and creatively.  Are you ready to see how personalized sales training programs can help your team build better customer relationships and generate more revenue?
Reach out today.

 

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Video Challenges for Sales Teams: Uncover the Possibilities

When an organization rolls out a new product, it can take a while for the sales team to get on board. Even if they’re excited about the product itself, learning another set of features, benefits, and messaging can feel like just another thing they don’t have time for.

So, what can you do to increase speed to competency and drive excitement for a new product?

Recently, Unboxed partnered with a pharmaceutical organization rolling out a new product at a nation-wide launch. They’d been working hard for months to build marketing collateral and training to support the sales team, and they were looking to do something special to increase excitement and sustain learning beyond the launch event. They needed a creative way to prove that the sales team could execute what they’d learned in the intensive in-person and online training.

Together, we landed on what we called a “Show What You Know” video challenge. The goal was to engage the sales team’s naturally competitive drive by giving them a chance to show what they knew in a public setting—and get rewarded for it.

Here’s how it would work:

1. Learners would record a video of themselves demonstrating the training techniques they learned during training.

2. Learners would upload their best pitch to the training portal (LMS).

3. Training leaders would review each video, selecting the best pitches to share live on the portal, and sharing feedback with those that need improvement.

4. Learners would earn coins and accolades from peers and leaders.

Prior to rolling out “Show What You Know”, we created a dedicated space for the challenge inside the learning portal and even released a hype video to explain the video challenge.

Upon implementation, we saw high rates of engagement from the start, but the results were what was most surprising. The training team found that no one, not even the top performers on the sales team, was able to execute on all of the required messaging they’d learned in training. These results uncovered gaps in the training and gave leaders an opportunity to directly address those gaps, provide more practice sessions, and continue moving the team toward excellence.

As a bonus, we spliced together highlights from the best-uploaded videos to emphasize key skill areas. We bookended the videos with a skills overview, giving learners several examples of what good looks like so they could continue to practice. The challenge was a great success.

We gathered a few key takeaways from “Show What You Know”  that you may be able to apply to your own program:

• Learners may know less than they think they do. Going into the challenge, most learners reported being confident with the new product info they had learned in training. The video challenge revealed what we know to be true: that knowledge acquisition is entirely different than practical application.

• Learners love learning from their peers. After the challenge, releasing the spliced videos allowed learners to see several examples of how they could implement key skills and build a more natural approach to their sales pitch. Because these examples were from their peers, they felt authentic, relevant, and timely.

• Sustainment is key. Be strategic about when to roll out a post-training challenge. Gather your initial results, and continue to refine as you go in order to have the most impact.

Have questions about your own sustainment plan?

Need a sustainment strategy that will allow your team to identify learning gaps? Contact Unboxed today for a strategy that works for your learners.

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Storytelling in Training

Stories have a way of sticking with us. Whether it’s the book on your bedside table, an anecdote shared over coffee, or the latest drama on a favorite TV series, there’s something about a well-told story that captivates.

Entertainment is just a secondary perk, though. The art of storytelling is centuries old, used initially to pass on information from person to person. When we employ the technique in training, we’re looking to capitalize both benefits: spreading knowledge to learners while holding their attention and engaging their interest.

 

Why Use Storytelling

Storytelling is just one of the many tools in our training arsenal. It’s one of our favorites as it allows us to draw on our creativity, however, there are three other core reasons we gravitate toward the solution.

1. Storytelling creates an emotional connection between learners and lessons. As stories draw us in, we continually react, both emotionally and physically as they unfold. Scientists have seen this come alive in brain scans of learners. When presented with narratives and sensory-heavy language, larger portions of the brain are activated than just the language processing areas.

2. Storytelling allows us as content experts to injects creativity and levity into complex, dry topics. From systems to security, we tackle topics that are critical for organizations and learners but may skew a bit boring on the boring side. By transforming facts, processes, and procedures into a narrative, we’re able to hold learner attention longer and boost the likelihood that they’ll actually enjoy their training experience.

3. Storytelling makes content memorable. We want our training to stick. When a learner completes one of our training programs, our intention is that they can take what they’ve learned and immediately apply those skills. Beyond that, we want them to retain that information and be able to carry it through their work for a long period of time, sharing it with other team members as appropriate.

How to Use Storytelling

 Now that you know the value behind the technique, let’s pull the curtain back on some simple best practices for incorporating storytelling into your training:

• Follow the classic story arc. Start with a clear beginning to set the stage for what is to come, introducing concepts and characters on which to build the rest of the story. Create tension or conflict in the middle of the story, resolving it and reinforcing the lesson in the end.

• Be creative. Use relatable characters and probable scenarios to help illustrate the concepts and/or processes that a learner needs to understand. Imagine the learner’s on-the-job experience and look for ways to create an engaging, parallel experience with your content.

• Use descriptive language. Choose phrasing that connects with the senses, describing experiences in terms of the way they look, feel, smell, sound, or taste.

• Incorporate supporting images. Nothing makes stories come alive like compelling imagery. Whenever possible, incorporate graphics, animation, or live-action visuals to better illustrate concepts and provide some visual support for what is happening in your narrative.

Regardless of the modality your training employs, consider ways you might incorporate these concepts into its construction. That’s the approach we take, looking for opportunities to inject our signature creativity into our content to engage learners and drive results.

 

Storytelling in Practice

When it comes to using storytelling in training, we’ve found that simulations lend themselves particularly well to the approach. These choose-your-own-adventure style trainings allow learners to explore different pathways and their results with no actual risk.

We recently built a pair of simulation videos for a real estate leasing company as part of a multi-modality curriculum focused on their new sales method. The videos followed the actions of a leasing agent as she worked to fill a unit in her community.

Throughout each, we created opportunities for learners to choose how to approach various points of conflict within the process. A play off of ‘Million Dollar Listing,’ the project allowed us to pull cultural references and humor into the story, making it particularly relevant to the company’s audience of leasing agents.

Want to see how we can help you take your training to the next level with creative storytelling? Connect with us today.

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