Video Challenges for Sales Teams: Uncover the Possibilities

When an organization rolls out a new product, it can take a while for the sales team to get on board. Even if they’re excited about the product itself, learning another set of features, benefits, and messaging can feel like just another thing they don’t have time for.

So, what can you do to increase speed to competency and drive excitement for a new product?

Recently, Unboxed partnered with a pharmaceutical organization rolling out a new product at a nation-wide launch. They’d been working hard for months to build marketing collateral and training to support the sales team, and they were looking to do something special to increase excitement and sustain learning beyond the launch event. They needed a creative way to prove that the sales team could execute what they’d learned in the intensive in-person and online training.

Together, we landed on what we called a “Show What You Know” video challenge. The goal was to engage the sales team’s naturally competitive drive by giving them a chance to show what they knew in a public setting—and get rewarded for it.

Here’s how it would work:

1. Learners would record a video of themselves demonstrating the training techniques they learned during training.

2. Learners would upload their best pitch to the training portal (LMS).

3. Training leaders would review each video, selecting the best pitches to share live on the portal, and sharing feedback with those that need improvement.

4. Learners would earn coins and accolades from peers and leaders.

Prior to rolling out “Show What You Know”, we created a dedicated space for the challenge inside the learning portal and even released a hype video to explain the video challenge.

Upon implementation, we saw high rates of engagement from the start, but the results were what was most surprising. The training team found that no one, not even the top performers on the sales team, was able to execute on all of the required messaging they’d learned in training. These results uncovered gaps in the training and gave leaders an opportunity to directly address those gaps, provide more practice sessions, and continue moving the team toward excellence.

As a bonus, we spliced together highlights from the best-uploaded videos to emphasize key skill areas. We bookended the videos with a skills overview, giving learners several examples of what good looks like so they could continue to practice. The challenge was a great success.

We gathered a few key takeaways from “Show What You Know”  that you may be able to apply to your own program:

• Learners may know less than they think they do. Going into the challenge, most learners reported being confident with the new product info they had learned in training. The video challenge revealed what we know to be true: that knowledge acquisition is entirely different than practical application.

• Learners love learning from their peers. After the challenge, releasing the spliced videos allowed learners to see several examples of how they could implement key skills and build a more natural approach to their sales pitch. Because these examples were from their peers, they felt authentic, relevant, and timely.

• Sustainment is key. Be strategic about when to roll out a post-training challenge. Gather your initial results, and continue to refine as you go in order to have the most impact.

Have questions about your own sustainment plan?

Need a sustainment strategy that will allow your team to identify learning gaps? Contact Unboxed today for a strategy that works for your learners.

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Building a Product Training Template

Launching a new product or bringing a new sales team member on-board comes with a level of uncertainty. How will the product be received by your audience? Will a new team member be able to understand and communicate your offerings? Answering those questions is a lot simpler than you may think. In fact, there’s a pretty straightforward solution to both: a product training template.

Following the guidance of Simon Sinek’s popular TED Talk Start With Why, the product training template below aims to get to the passion behind the product first before uncovering the more obvious information surrounding it. By creating a basic product training template like this, you’ll not only have a framework that provides critical context to your team members, you’ll also have a tool that can be reused for future launches and onboardings.

1) Product Training Template Purpose (AKA the Why)

Start by providing the essential information:

  • What is the purpose of the product?
  • Why should anyone care?

2) Product Background (AKA the How)

Build from there on to what your company can offer that others can’t:

  • How does the new product work?
  • How is the new product better than what is offered by your competitors?

3) Product Basics (AKA the What)

Then lay out the big picture:

  • What is the new product?
  • What does the new product do?

It may seem counterintuitive to start with the purpose before outlining the basics behind the product, however working from the unique details to the big picture is exactly the way your sales team should approach their pitches. Clients want to know what makes your product the best option for their needs, and they want to invest in something they believe in. By training your team with a template that provides that information up front, you’re setting the stage for successful client interactions.

With that in mind, let’s explore how to put this product training template into use. Before sharing out with your team, work with leaders to complete each field and the associated questions. Refine responses into a simple, clear text to share out to the team members who will be selling the product.

Then, whether you’re conducting a group product launch or a one-off onboarding, you can walk learners through each section of the template. As you go through, share the thought process that leads to the content and prompt questions that uncover the learner’s own connection to the product and its purpose.

As shared earlier, encourage them to find their own passion and connection to the cause and be prepared to articulate that in client conversations. This is a great opportunity to create a connection with customers with a bit of personalization.

Launching a new product or training on an existing offering can seem daunting. Don’t let it be, using this product training template will help you organize your thoughts and focus on the why behind what it is you’re selling. Looking to take your sales training one step further? Check out ReadySet Sell, our foundational selling skills to help sales reps ramp up faster and ultimately win more deals.

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Unboxed Awarded 2019 Top Workplace

Unboxed Training & Technology has been awarded a Top Workplaces 2019 honor by The Richmond Times-Dispatch. The list is based solely on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a leading provider of technology-based employee engagement tools. The anonymous survey measures several aspects of workplace culture, including alignment, execution, and connection, just to name a few.

“Top Workplaces is more than just recognition,” said Doug Claffey, CEO of Energage. “Our research shows organizations that earn the award attract better talent, experience lower turnover, and are better equipped to deliver bottom-line results. Their leaders prioritize and carefully craft a healthy workplace culture that supports employee engagement.”

Brian Leach, CEO and Co-Founder of Unboxed noted, “When Dave Romero and I founded Unboxed Technology in 2009, we wanted to create an extraordinary culture to allow our passions to thrive and our dreams to become reality. We did this for all the people who use (or will use) our products and for our team members. Our extraordinary team defines the personality and strength of Unboxed. We’re so honored to be on this journey together and to be awarded as a Top Workplace in Richmond!”

 

About Unboxed Training & Technology

Headquartered in Richmond, VA., Unboxed is a leading provider of training and technology solutions that help workforces from start-ups to Fortune 50 achieve results like increases in: sales, employee productivity, and speed to competency.

Learn why Unboxed’s people and solutions are not only different but make a difference.

 

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Spoke LMS: The 9-Time Winner

We’re proud to announce The Craig Weiss Group has named Unboxed’s Spoke LMS as the #1 LMS for Consumer Goods for 2019, #5 in their Top Nine LMSs for the United States. And the #11 LMS in 2019. The Craig Weiss Group continuously monitors the training marketplace for the best providers and services, and we are pleased to receive such an honor.

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Spoke LMS: The 9-Time Winner

 

We’re proud to announce The Craig Weiss Group has named Unboxed’s Spoke LMS as the #1 LMS for Consumer Goods for 2019, #5 in their Top Nine LMSs for the United States. And the #11 LMS in 2019. The Craig Weiss Group continuously monitors the training marketplace for the best providers and services, and we are pleased to receive such an honor.

Spoke has previously been the recipient of numerous awards and recognition over the past few years for its modern, intuitive user interface, and social, blended learning capabilities. These awards include:

•  2018 Top 50 LMS, The Craig Weiss Group

•  2018 Training Industry names Spoke to its 2018 LMS Watch List

•  2017 Top 50 LMS, The Craig Weiss Group

•  2017 Training Industry names Spoke to its 2017 LMS Watch List

•  2016 Top 50 LMS, eLearning 24/7

•  #2, Gamification

•  #3, Social Learning

•  2015 Top 50 LMS, eLearning 24/7

•  #5, Social Learning

•  #8, Next-Gen LMS

 

Spoke has also been a part of the blended learning strategy that won Spoke client, Ultraceuticals a 2017 Platinum LearnX Award and helped Xfinity Mobile see results like, 5.5x increase in course completion and 2x more user engagement.

 

Word around the street about Spoke:

The Senior Vice President of Comcast said, “Spoke has led to increased performance for every team member. They connect with each other in the Community, and tell me they can’t wait for more training to earn more coins.”

Another client representative from BH Media Group said, “I have to tell you how grateful I am for Spoke’s user-friendliness. It makes my job a lot easier! Thanks for all your hard work in making this a positive experience!”

We want to thank our clients, who provide the user feedback we need to help us continually improve our Spoke platform. An additional thanks goes to our hardworking Unboxed team members; they continue to raise the bar.

About The Craig Weiss Group

Providing consulting and advising services, The Craig Weiss Group analyzes the effectiveness of various e-learning platforms for buyers and suppliers.

About Spoke LMS

Spoke is the modern social learning management system that connects training, communication, collaboration, and gamification to help you train, engage, and reward your teams. To learn more, watch our Meet Spoke video or request a demo.

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Free LMS CheckList, Assessment, and Guide

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Spoke LMS: The 9-Time Winner

We’re proud to announce The Craig Weiss Group has named Unboxed’s Spoke LMS as the #1 LMS for Consumer Goods for 2019, #5 in their Top Nine LMSs for the United States. And the #11 LMS in 2019. The Craig Weiss Group continuously monitors the training marketplace for the best providers and services, and we are pleased to receive such an honor.

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What is an LMS?

An LMS is a technological platform to aid in the training and development of a business team. With features like anytime, anywhere training access, LMSs have become the standard in good training and development for sales teams the world over.

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