Engage, Excite, and Empower Through Animation

by | Jan 21, 2020 | 3 min read, Most Recent, Video

The possibilities for animation are endless. Quickly becoming one of the most popular trends in learning and development, animated videos provide you with tools to explain complex, intangible ideas in just minutes. Eye-catching, fast-paced graphics will grab the attention of your learner, and when paired with clear and concise language, help them piece concepts together.

From a brain science perspective, educational psychologist Richard Lowe writes that the following are two main reasons for using animations to inform or teach.

 

Affective Purpose

Animations attract and capture attention because motion is one of the primary attributes of a graphic that makes viewers take notice. Animations can also increase motivation because of their novelty. When they are humorous, they can create a positive effect.

Cognitive Purpose

Animations that have a cognitive purpose can facilitate learning because they provide more and different information than static graphics. They have the potential to help a learner build a more accurate mental model of a system’s behavior compared to graphics alone.

Additionally, animation maximizes this capacity by delivering information in two ways: Auditory and visual. This two-channel delivery system boosts the amount of content learners can encounter before reaching the maximum load for working memory.

Benefits of Animated Videos

Storytelling

Tell a story with a 3-D character. It allows the learner to connect through an emotional bond, increasing motivation. Characters can also act as a guide, helping the learner feel less alone if they’re going through the course independently.

simplify

Make complex programs or processes easier to understand with simple visual cues. This is an illustration of our host platform Spoke. The video helped introduce learners to the custom capabilities.

increase retention

Take a challenging topic, like  multifactor authentication, and tell a story that will increase retention. This allows the learner to tie eye-catching visuals to certain auditory cues as they apply the concept to their work.

Unboxed Animations

At Unboxed Training & Technology, our award-winning animations have been created for everything from demonstrating complex processes to getting a learner excited for their training. Senior Animators, Michael Laskaris and Dan Kanach, have stretched their animation muscles to incorporate different levels of detail. Check out the reel below for a peek at some of our most recent work.

Interested in how animated videos can help engage, excite, and empower your team? Contact us to learn more.

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