How the Rise of AI Changes Sales Training
There are plenty of upsides to automation: many companies have begun to leverage AI to better understand their customer’s behaviors and preferences so they can sell more personalized products, more accurately predict revenue, and even optimize pricing options for customers. Some companies have started to utilize AI assistants in the sales process to free up their salespeople from having to deal with mundane or repetitive tasks, allowing them to focus on increasing revenue through building relationships.
On the other side of the artificial intelligence coin is the notion that robots are taking over the world (and taking our jobs). Not everyone is excited to welcome AI into the workplace; There is a real fear about AI taking over jobs that humans can do and making certain skillsets obsolete. AI is capable of carrying out tasks within carefully delineated boundaries like recognizing certain email as spam, offering you Netflix movie recommendations, or identifying which books you might like to read according to your recent purchases – but there are things it can’t do that you can, like create human connections.
As certain sales activities have been handed over to machines, skills like empathy, decision-making, and collaboration are more important than ever. Where AI can construe predictable customer questions through an assistive chat feature, it cannot make quick judgments on gray-area situations or understand the nuances of emotions – and these are key skills when it comes to selling.
Saleshacker says that, “the more a salesperson understands the emotions invested in a sales interaction, the better her chances of successfully making the sale.”
If you’re a salesperson, you can’t succeed without the ability to talk to new people, overcome objections, build strong relationships, and make personal connections. At the end of the day, buying something is an emotional experience for both the seller and the customer and these skills are the things that separate salespeople from sales machines.
As technology continues to advance and improve, it’s important to focus on upskilling your workforce with the emotional intelligence skills they need to succeed while capitalizing on emerging technologies. Here are a couple of ways you can upskill your team:
• Offer personalized training programs that build sales and people skills to bridge the gap between automation and the emotional connection needed to make a sale.
• Implement the usage of intelligent apps, AI programs, and other emerging technologies to improve efficiency and empower team members to spend more time on revenue-generating tasks than on busy work.
• Use time-tracking programs to measure each employee output. This way, your employees will be getting trained on a new program, while you pick up on their patterns, strengths, and weakness. This data can determine where an employee needs to be retrained or paired with a mentor who can help.
The future is here! Your employees should know that artificial intelligence isn’t out to hurt them, it’s here to help them work more efficiently and creatively. Are you ready to see how personalized sales training programs can help your team build better customer relationships and generate more revenue?
Reach out today.
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