Ultraceuticals Launches Award-Winning UltraAcademy With Spoke®

Australia-based skincare company Ultraceuticals had plans to create the UltraAcademy, a scalable, blended learning hub for skincare technicians, nurses, and doctors. To complete the strategy, they needed a learning management system with intuitive, modern capabilities and a great support team. Ultraceuticals found what they were looking for in Spoke®, and the partnership led to Ultraceuticals winning a Platinum LearnX Impact Award for Best Blended Learning Model 2017.

Backstory

Ultraceuticals is the leading Australian cosmeceutical skincare brand offering professional-grade products and in-clinic treatments, formulated to address major skin concerns such as aging, pigmentation and acne to give customers healthy, beautiful skin.

Before the launch of UltraAcademy, Ultraceuticals flew trainers all over the country to educate students about Ultraceuticals products. Unfortunately, the two-day in-person workshops didn’t always energize people about the brand. Global Education Innovator Heather Vounnou described the learning experience as “death by PowerPoint.”

For Ultraceuticals, training engagement and retention of the material is critical. “If someone doesn’t know what they’re doing, they could really damage someone’s skin,” Vounnou explained.

Stakes were high, and she knew they could do better.

Opportunity

So, how could Ultraceuticals engage, certify, and reward skincare technicians, nurses, and doctors in a way that accommodated their busy schedules?

The blended approach Vounnou recommended began with baseline training that could be completed online in short bursts at medical clinics between client visits. Only after baseline training would Ultraceuticals’ students complete the two-day in-person workshops to apply what they learned from their online modules. And no more death by PowerPoint.

After their baseline training and initial in-person workshops, students would be able to unlock intermediate workshops and certify to become Ultraceuticals Experts.

To facilitate Ultraceuticals’ desired learning experience, Vounnou needed a learning platform that would be easy to navigate. “I couldn’t have one of these clunky, unattractive learning management systems that are out there,” she said.

“I couldn’t have one of these clunky, unattractive learning management systems that are out there,” she said.

So, a lynchpin of Vounnou’s strategy was identifying the right LMS for the UltraAcademy—the one-stop-shop to complete online training, participate in ongoing professional development, and hear about medical advances and Ultraceuticals product updates. It would be the place UltraAcademy administrators like Vounnou could track engagement and get learner feedback.

Partnership

Vounnou learned about Spoke® through online research. She was impressed with Spoke’s consistent innovation and upgrades based on client feedback, and features such as prerequisites, Spoke Rewards, and Spoke News.

After her research phase, Vounnou met the Spoke support team. She knew she’d found the right technology partner, one that could provide exceptional customer service and support UltraAcademy’s launch. “Out of all the companies I talked to [Spoke Account Manager] Kiersten never made me feel like I was just a number.”

“Out of all the companies I talked to [Spoke Account Manager] Kiersten never made me feel like I was just a number.”

Throughout each phase of UltraAcademy’s implementation—early analysis, data migration, configuration, testing, and launch—the Spoke support team collaborated with Ultraceuticals and guided Vounnou through the process.

“My Spoke Account Manager was amazing. I never felt like she was telling me ‘Here’s the template, give us what we need.’ Her customer service was extraordinary,” said Vounnou.

Solution

UltraAcademy launched in September 2016 and has over 1700 students across Australia and New Zealand. Plans to expand the availability of Ultraceuticals into other countries are underway.

sales training program - sales methodology

 

Thanks to the blended learning strategy behind UltraAcademy and Spoke’s intuitive LMS platform, engagement has increased exponentially. “In the online space, you can meet students where they are. They can complete training in between client appointments. You can do more with your budget. It’s also a better brand experience,” said Vounnou.

One learner, Kayla Gilligan of Katrina Skinworks, shared this feedback:

“Can I just say I love UltraAcademy? As a therapist working with Ultraceuticals [for nearly three years], you’d think you have the knowledge, and you do, to a degree, but the online learning just explains it in such a different way. Listening to something again and seeing it visually, you learn so much more from it.”

Vounnou loves the ability to measure training results with Spoke Reports. “The reporting is wonderful, particularly being able to pull transcripts for individual users,” she said. “I also love the monthly progress reports.”

Ultraceuticals regularly launches new microlearning videos and podcasts in Spoke to drive continuous learning and keep skincare technicians, nurses, and doctors engaged.

sales training program - sales methodology

They also use Spoke’s rewards and recognition capabilities. For example, when a student becomes certified as an Ultraceuticals Expert, the team takes photos and publishes a Spoke news post with the student’s testimonial to celebrate their achievement.

Results

“The feedback has been overwhelming,” said Vounnou. “The student body as a whole has really embraced it.”

At the LearnX Live 2017 Award Show in Sydney, UltraAcademy was awarded the prestigious Platinum LearnX Impact Award for Best Blended Learning Model 2017. The LearnX Impact Awards recognize and reward individuals, teams, and organizations who have used learning and supporting technologies to deliver value and significantly impact employee performance and business results. Previous winners of the Best Blended Learning Model category include Harvard Business School, National Australia Bank (NAB), and Medibank.

“It’s a delight to have this kind of success,” Vounnou said. “My passion was to use this LMS and the content inside of it to empower people to get better at what they do and help businesses thrive as a result.”

“Working with Heather [Vounnou] has been a joy because of her intelligent feedback on our platform. Ultraceuticals has helped us continue to innovate by challenging us to improve the way Spoke delivers training and ultimately helps people learn,” Spoke Account Manager Kiersten Hoffman said.

Meet Spoke®

Spoke is the modern social learning management system that combines training, communication, collaboration, and gamification to help you train, engage, and reward your teams. To learn more, watch our Meet Spoke video or request a demo.

Ultraceuticals Wins Platinum LearnX Award with Spoke®

We’re so excited to announce our client Ultraceuticals has won the prestigious Platinum LearnX Award for Best Blended Learning Model. Heather Vounnou, Ultraceuticals Global Education Innovator, officially accepted the honor at the LearnX Live 2017 Award Show in September.

In 2016 Ultraceuticals launched its UltraAcademy, a learning platform for skincare technicians, nurses, and doctors across Australia and New Zealand who prescribe and use Ultraceuticals products in their clinics and skincare centers. UltraAcademy’s blended model includes a series of baseline prerequisites, online workshops, short microlearning modules, in-person training, and an impressive rewards and recognition program.

When Vounnou was developing the strategy behind UltraAcademy, she knew she needed a learning management system with a modern, beautiful user interface to help her train, engage, and reward students. She also wanted exceptional customer support. She selected Spoke® as her LMS of choice.

“[Spoke Account Manager] Kiersten Hoffman was amazing. I never felt like she was telling me ‘Here’s the template, give us what we need.’ Her customer service was extraordinary,” said Vounnou. Vounnou was also impressed with Spoke’s constant innovation and upgrades based on client feedback, and features such as prerequisites, gamification, and news.

Since the launch of UltraAcademy, the blended learning model continues to receive 5-star ratings from the 2300+ students enrolled in the program across Australia and New Zealand.

“I look forward to working on the ongoing evolution of the UltraAcademy, striving to ensure that we continue to meet the demands of skin technicians, nurses, and doctors both within and beyond the borders of Australia and New Zealand,” Vounnou said.

“Working with Heather [Vounnou] has been a joy because of her intelligent feedback on our platform. Working with Ultraceuticals has helped us continue to innovate by challenging us to improve the way Spoke delivers training and ultimately helps people learn,” said Hoffman.

About the LearnX Impact Awards

The LearnX Impact Awards recognize and reward individuals, teams, and organizations who have used learning and supporting technologies to deliver value and significantly impact employee performance and business results. Previous winners of the Best Blended Learning Model category include Harvard Business School, National Australia Bank (NAB), and Medibank.

About Ultraceuticals

Ultraceuticals is the leading Australian Cosmeceutical skincare brand offering professional-grade products and in-clinic treatments, formulated to address major skin concerns such as ageing, pigmentation and acne to give customers their best-ever skin.

Meet Spoke®

Spoke is the modern social learning management system that connects training, communication, collaboration, and gamification to help you train, engage, and reward your teams. To learn more, watch our Meet Spoke video or request a demo.

Unboxed Recognized As a Top Sales Training Company in 2017

We’re very excited to announce we’ve been recognized as one of Selling Power’s top sales training companies in 2017. Each year, Selling Power identifies its top sales training companies based on depth and breadth of training offered, innovation, contributions to the sales-training market, and strength of client satisfaction.

Selling Power Top 20 Sales Training Companies 2017

We participated for the first time this year, and we were awarded Honorable Mention. It’s an honor to be recognized alongside top sales training companies such as Sandler Training, Action Selling, and Sales Performance International. There are hundreds of sales training companies in this competitive, crowded space—and we’re thrilled to have Selling Power shine a spotlight on our innovative approach. This recognition comes after Training Industry also put Unboxed on their 2017 Sales Training Companies Watch List.

Some of the sales training results we’re most proud of include:

  • an increase in YOY sales (up to 60%!)
  • an employee productivity (up to 40%)

As a strategic partner, we help our clients modernize their sales training with short, personalized, engaging content that gets results. We’ve learned great training doesn’t come from a box—it’s custom-built for companies who have unique challenges to conquer.

Selling Power Top Sales Training Company 2017

Unlike many traditional off-the-shelf providers, we offer a smart mix of training and technology to support the entire sales training journey—from onboarding to leadership. Our technology solutions include Spoke®, the social learning platform that bridges the gap between training and communications; and Advisor, a guided selling tool that makes needs-based recommendations and explains complex products and services using interactive demos.

Brian LeachBrian Leach, Unboxed President and CEO, said:

“Our custom-built approach to sales training is tailored to each client’s business strategy. We work closely with stakeholders to develop a behavior model that makes it easier for managers to coach behaviors and develop their sales team. Unlike a lot of the off-the-shelf sales training out there, the content is real, contextual, and engaging. We also support sales teams with our mobile-friendly sales training platform, Spoke®, and our guided selling tool Advisor, which helps customers engage with complex products and services. Thank you, Selling Power, for recognizing our work.”

 

Rick LloydRick Lloyd, Vice President of Sales and Client Services, added:

“We’re honored to be recognized by Selling Power, and we know client satisfaction is the best measure of our success. Our approach to achieving consistent and outstanding client service is reflective of our unique company core values: Respect, Excellence, Simplicity, and Trust. It’s also been a lot of fun modernizing training programs for some of the biggest brands in the United States. We’re excited and motivated to continue this great work.”

Want to see why our sales training has been recognized by Selling Power? Join us for a personalized demo.

Unboxed Named a 2016 Sales Training Company to Watch

2016 Sales Training Company Watch List Award

I’m thrilled to announce TrainingIndustry.com has selected Unboxed Technology for their 2016 Sales Training Company Watch List. TrainingIndustry.com continually monitors the training marketplace for the best providers of training services and technologies.

Companies selected for the list demonstrated excellence in many areas, including:

  • Innovative Approach
  • New or Re-Launched Practices
  • Targeted Service Offering
  • Quality of Initial Clients
  • Solutions Focused on Specific Market Vertical

These organizations have the expertise and capabilities to enable improvement in an organization’s sales performance.

“Sales training continues to be a critical driver of business performance, and organizations on this year’s Sales Training Watch List are some of the most promising entrants and mainstays in the sales training market,” said Ken Taylor, president, Training Industry, Inc. “These organizations have the expertise and capabilities to enable improvement in an organization’s sales performance.”

The Sales Training Watch List companies have demonstrated that they have the products and services necessary to positively effect and promote consistent sales-driven behaviors.

“Having well-trained and impactful sales teams is at the core of any successful business,” said Doug Harward, CEO, Training Industry, Inc. “The Sales Training Watch List companies have demonstrated that they have the products and services necessary to positively effect and promote consistent sales-driven behaviors.”

Hats off to our incredible team, clients, friends, and family for helping us achieve this recognition.

Contact us to see examples of our sales training and sales enablement solutions.

About Training Industry, Inc.

TrainingIndustry.com spotlights the latest news, articles, case studies and best practices within the training industry, and publishes annual Top 20 and Watch List reports covering many sectors of interest to the corporate training function. Our focus is on helping dedicated businesses and training professionals get the information, insight and tools needed to more effectively manage the business of learning.

Spoke Named A Top 10 Learning Management System in 2016

2016 LMS logoThe team is excited to announce Spoke® was named as a top 10 learning management system for 2016 in eLearning 24/7’s annual Top 50 LMS report. Of the 690 systems reviewed, Spoke ranked #10 overall (up from #29 in 2015), #3 in the social LMS category (up two spots from 2015), and debuted at #2 in the gamification LMS category.

eLearning 24/7 is a consulting firm run by industry influencer Craig Weiss. In the LMS rankings report, Craig evaluates vendors based on criteria like usability (for both learners and admins), security, support and service, and how “feature-forward” the learning management system is.

“Gamification. Social. Courses. It offers a fun UI. The admin side is solid—more streamlined than anything else.”
–Craig Weiss, eLearning 24/7

“Spoke is really a brilliant representation of the collective genius of our team, from a simple, intuitive UI to enterprise-level software engineering,” says Dave Romero, our chief product officer. “It strikes the perfect balance of technology and human-centered design to create a learning experience people love.”

“It’s exciting to be recognized in the market but we’re not stopping to smell the roses,” says Tyler Longest, our product manager for Spoke.

“Effective training is crucial for organizations to be successful and we can’t afford to stagnate. We maintain a sense of urgency and aim to continuously improve the platform. We partner with our clients and challenge ourselves to identify and solve problems so that we can deliver more value week over week. We’ve learned a lot over the past couple of years and have big plans for 2016.”

Want to see what makes Spoke a top 10 learning management system? Contact our Spokes-people to schedule a demo!