Video Challenges for Sales Teams: Uncover the Possibilities

When an organization rolls out a new product, it can take a while for the sales team to get on board. Even if they’re excited about the product itself, learning another set of features, benefits, and messaging can feel like just another thing they don’t have time for.

So, what can you do to increase speed to competency and drive excitement for a new product?

Recently, Unboxed partnered with a pharmaceutical organization rolling out a new product at a nation-wide launch. They’d been working hard for months to build marketing collateral and training to support the sales team, and they were looking to do something special to increase excitement and sustain learning beyond the launch event. They needed a creative way to prove that the sales team could execute what they’d learned in the intensive in-person and online training.

Together, we landed on what we called a “Show What You Know” video challenge. The goal was to engage the sales team’s naturally competitive drive by giving them a chance to show what they knew in a public setting—and get rewarded for it.

Here’s how it would work:

1. Learners would record a video of themselves demonstrating the training techniques they learned during training.

2. Learners would upload their best pitch to the training portal (LMS).

3. Training leaders would review each video, selecting the best pitches to share live on the portal, and sharing feedback with those that need improvement.

4. Learners would earn coins and accolades from peers and leaders.

Prior to rolling out “Show What You Know”, we created a dedicated space for the challenge inside the learning portal and even released a hype video to explain the video challenge.

Upon implementation, we saw high rates of engagement from the start, but the results were what was most surprising. The training team found that no one, not even the top performers on the sales team, was able to execute on all of the required messaging they’d learned in training. These results uncovered gaps in the training and gave leaders an opportunity to directly address those gaps, provide more practice sessions, and continue moving the team toward excellence.

As a bonus, we spliced together highlights from the best-uploaded videos to emphasize key skill areas. We bookended the videos with a skills overview, giving learners several examples of what good looks like so they could continue to practice. The challenge was a great success.

We gathered a few key takeaways from “Show What You Know”  that you may be able to apply to your own program:

• Learners may know less than they think they do. Going into the challenge, most learners reported being confident with the new product info they had learned in training. The video challenge revealed what we know to be true: that knowledge acquisition is entirely different than practical application.

• Learners love learning from their peers. After the challenge, releasing the spliced videos allowed learners to see several examples of how they could implement key skills and build a more natural approach to their sales pitch. Because these examples were from their peers, they felt authentic, relevant, and timely.

• Sustainment is key. Be strategic about when to roll out a post-training challenge. Gather your initial results, and continue to refine as you go in order to have the most impact.

Have questions about your own sustainment plan?

Need a sustainment strategy that will allow your team to identify learning gaps? Contact Unboxed today for a strategy that works for your learners.

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Announcing the Spoke Assessment Builder

Great news! You can now build, configure, and assign a quiz or poll within Spoke LMS. Spoke assessment builder will help you save time creating assessments and lets you track your team’s progress, all in one place.

Let’s have a look.

 

Building an Assessment

Creating assessments in Spoke is a breeze. You don’t have to bother with an external authoring tool or worry about uploading a SCORM file—you can do it all right within the app. First, you’ll enter assessment details like title, description, and duration. You can attach the assessment to an existing course pack or course, and toggle key settings on and off, like learner reviews, coin value, and notifications.

 

 

 

Then, create your questions. You can choose from multiple choice, multiple select, and true/false format depending on your needs. If you’ve already written the questions, you can copy and paste content from another document, or draft questions right in the app. Once your questions are in good shape, choose whether to assign a deadline or track compliance, and you’re good to go.

 

Accounting for Learner Experience

Assessments are easy for learners to access, appearing right alongside courses in a typical course pack. You may instruct learners to complete a course before taking an assessment, or you might create a baseline or pre-assessment for them to take before training. As soon as they complete an assessment, learners see immediate results and are able to identify improvement opportunities. They can also keep track of overall scores and compliance status over time by viewing a report.

 

Team Data

Inside Spoke Reports, you can keep track of your team’s results and drill down to see individual learner data. This empowers you to create coaching opportunities based on each learner’s knowledge and skill gaps.

Spoke’s Assessment Builder makes it easier than ever to create assessments, track progress, and see trends over time.

 

Ready to make assessments more impactful? Request a demo of Spoke or attend an upcoming Spoke webinar.

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Introducing ReadySet: Turn-Key Training Solution from Unboxed

With 10 years of experience creating custom employee training programs under our belt and a name like Unboxed, it’s taken us quite a while to come around to boxed content. Though we’ve always acknowledged that there is a place for boxed content in the industry (i.e. compliance training; no need to reinvent that wheel), we’ve stayed away from creating turn-key training programs ourselves—until now.

Let us explain.

Over the past few years, we’ve received an increasing number of requests from clients who need to train their teams fast. Sales organizations especially are desperate for a quick solution, and for good reason. 71% of sales representatives take over six months to ramp, and that means the organization is bleeding money every day, especially if their turnover rate is high. A major contributor to lengthy ramp time is the skill gap: 47% of sales representatives lack fundamental selling skills (and that’s only the fundamentals!).

So, we asked ourselves, what if we could help? What if we could use our sales training expertise to make it easier and more cost effective for reps to learn foundational selling skills?

 

Introducing ReadySet

 

 

ReadySet is our answer to that question. ReadySet is affordable, high-quality, off-the-shelf e-learning that delivers action-oriented content with the same high-levels of engagement and effectiveness as custom-built training. 

So, how is ReadySet different than other turn-key training courses? We stay true to the traditional Unboxed approach.

1. ReadySet is modern and engaging. Each course is so design-forward that the user experience feels more like a website than a traditional eLearning module. We pushed our team to make the content as intuitive and engaging as possible.

2. ReadySet courses are bite-sized. We believe micro-learning principles should apply to off-the-shelf training as well as custom-built. With multiple micro-learning courses that focus on one key skill per course, ReadySet keeps the active seat time short enough to support comprehension and retention.

3. ReadySet emphasizes application and sustainment. If you’ve shopped around for off-the-shelf training programs, you know much of it consists of talking-head videos without assessment or follow-up. Effective training requires more than that; we need to help learners transfer and apply new skills to real situations. That’s why ReadySet includes a workbook full of practical on-the-job activities to sustain learning past the learning event. On top of that, learners get a baseline and final assessment to accurately measure knowledge acquisition and growth.

 

ReadySet > Sell

 

ReadySet-Module-Device2_transparent

The first curriculum we’re launching under the ReadySet name is ReadySet > Sell. This action-oriented, foundational selling skills content is based on proven best practices we’ve gathered from over a decade of creating custom sales training programs for Fortune 500 companies.

The 8-week training course includes an introductory video, interactive eLearnings, baseline and final assessments, and a participant workbook with follow-up activities. The content covers key topics like prospecting, analyzing needs, positioning, handling objections, asking for the sale, and more.

Learn more about ReadySet > Sell

Not convinced yet? That’s okay, we were skeptical, too.

Set up a consultation with our team today to see a demo and learn more about how ReadySet > Sell can help you decrease ramp time and up-skill your sales team. And stay tuned for future ReadySet curriculums.

 

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The 3 Most Impactful Sales Enablement Trends for 2019

The sales enablement sector experienced unprecedented growth in 2018. More organizations than ever before leveraged technology to provide sales reps the content, data, and tools they need to engage buyers at every stage of the sales cycle.

As a testament to that growth, most sales organizations now have dedicated sales enablement teams, or have plans in the works to create one soon. Clearly, sales organizations have come to appreciate the value that sales enablement solutions can offer, particularly in decreasing the length of the sales cycle and increasing pipeline opportunities.

But as fast as the industry is changing, there’s still room to refine and create new solutions that solve common problems and help sales reps reach their full potential.

So, what will the top sales enablement trends be for 2019? Here’s our take.

1. Emphasis on learning and coaching

Based on a comprehensive survey done by Quark software, Sales Learning and Coaching Platforms is one of “the top two investment priorities [of sales organizations] over the next 12 months.” This may come as a surprise to others, but it wasn’t a surprise to us here at Unboxed.

In our 10+ years working with sales organizations, we’ve seen across the board that training is the most overlooked part of sales enablement. What good is having the right content and tools if you’re presentation misses the mark or you haven’t learned to effectively communicate with your prospect and ask for the sale?

As one of our top sales enablement trends in 2019, we demand and expect deeper integration of learning and coaching tools into existing sales enablement platforms. Inadequate or ineffective training leads to increased turnover, slower ramp time, and fewer sales, and your organization can’t afford to ignore the data any longer. Gryphon Sales Intelligence describes it this way:

“According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due to the lack of information retention among sales personnel. This highlights the need for refresher training from time to time along with effective sales training.”

 

2019 sales enablement trends - learning and coaching

If your organization doesn’t have a strategy for ongoing sustainment and continuous learning, you’re falling behind the curve. Look for a solution that integrates with your other sales enablement tools, ideally a one-stop shop with seamless access to training that gets pushed out over time and can be completed on-the-go.
And don’t stop there. For sales teams to reach their full potential, your solution must also give sales leaders and managers the ability to easily and consistently coach their teams to success.

2. Seamless access to important content—finally!

Sales reps lose up to 26 hours a month just searching for, editing, and managing content. Although sales content and asset management platforms have made it easier to organize marketing content and collateral, sales reps still struggle.

Most sale reps says they store content in 3-6 different locations, sometimes even up to 10. Many of those locations aren’t accessible to the marketing team for quality control and easily become outdated, and so the story goes.

 

2019 sales enablement trends - content management

Since this problem is still so prevalent, sales enablement software must reimagine the solution in 2019. Adding yet another location to stash the content won’t cut it, but creating a hub that helps you seamlessly organize and integrate content from a variety of sources will. Expect to see solutions that bring together content from disjointed platforms into one centralized location.

Let’s give reps back those 312 hours in 2019.

3. New ways to leverage artificial intelligence

Artificial intelligence has the potential to make a huge impact on sales teams, which is why it’s on our list of sales enablement trends to watch in 2019. Early adopter sales organizations are already reaping the benefits:

  • Sales reps save significant time through automated prospecting assistance.
  • Analyzing and prioritizing leads is easier than ever before.
  • AI-powered customer service guides buyers to the right solution more quickly.

The time savings are inarguable, but the rise of AI has other effects as well. AI increases the value of human skills that can’t be replicated by a machine. Skills like influence, empathy, and ability to gain trust.

 

2019 sales enablement trends - artificial intelligence

But what if you could use AI to help reps hone those critical human skills? In 2019, we’re introducing AI-powered roleplay that analyzes facial expressions to provide insight into the real emotional responses of an audience. We’re incredibly excited about the potential of this tool and thrilled with the early results we’ve seen from test cases. Sign up here to be included in our big announcement in Q1.

What sales enablement trends will you watch in 2019?

How will your sales enablement strategies evolve in the coming year? We’d love to hear your thoughts!

Leave us a comment below or contact us to see how can support your sales enablement goals.

Social Learning Tools: Debunking the Myths

There’s a lot to consider when creating an effective eLearning course. Which platform do you want to use to build it? Does it need to be mobile responsive? What type of interactivity do you need? Do you need eLearning voice over? The list goes on and on.

When it comes to deciding if you should use eLearning voice over, consider what are the goals you want to achieve and if audio will enhance the learning experience. Voice over is an important element that can help your training feel inclusive and boost engagement and retention.

When you’re ready to think over whether or not you need voice over in your eLearning, consider the following.

 

Think About Accessibility

Arguably the most important piece of the puzzle is whether or not your training needs to be accessible.  If accessibility is a consideration, eLearning voice over is a must. Consider this, roughly 19 percent of the U.S. population has a disability according to the U.S. Census Bureau – that’s nearly 1 in 5 people.

That means, when you consider your workforce, you’ll want to take special care when developing your training to make sure it’s as effective and inclusive of different learning styles and needs as possible. Having narration or eLearning voice over for learners who have vision loss or dyslexia can help ensure everyone has access to the training in a way that’s best for them. For this audience, the audio is exceptionally important because it could be the primary way they’ll consume the information.

Not just that, it’s also required by law in Section 508 of the Rehabilitation Act. Even though this law only applies to U.S. Federal Agencies, it is becoming a standard consideration across the L&D industry. So while creating accessible content entails a lot more than just adding audio, it is an important part of the process and one you can’t ignore.

 

Consider Modern Learning Trends

Today’s average learner consumes more information than ever before, using all sorts of technologies and platforms. (think curated news feeds,  AirPods, Google Assitants, etc.). But what does that mean for training?

Your training needs to cater to how modern learner prefers to consume information.

Consider how many of your friends and colleagues listen to podcasts. How does that compare to the number who read newspapers or watch the news regularly? Chances are, podcasts are way more popular. Why is that?

The landscape is changing. The modern learner is tired of old school methods of consuming information. Instead, they prefer to multi-task and consume information on-the-go. By incorporating eLearning voiceover or narration, you’re catering to those who prefer to consume information by listening.

If you can weave short podcasts or other engaging voice over into your eLearning to help it feel sleek, contemporary, and engaging. Your learners will be able to listen to the training during the morning commute or when they’re driving from site to site. It’ll be more efficient for their schedules, more effective, and much more memorable—and being memorable is how you boost retention.

 

Using eLearning Voice Over to Simplify the Complex

The last thing to consider is the complexity of the information you’re teaching. If you’re covering complicated topics or providing detailed directions, using audio can help to simplify and humanize your content.

Think about it. Would you rather read a long drawn-out paragraph about a complicated topic or would you prefer to hear it explained while looking at a visual? Reading long chunks of content is exhausting and the modern learner just isn’t going to do it.

Instead, consider creating a visual to convey part of the information and using voice over as an added layer of detail. It will seem a lot less daunting toy our learners than a big paragraph and we guarantee, if the voice over is written well, it will boost retention.

The more ways you use to convey information, the more likely it is to stick.

Don’t believe us? Read this article about a study where learners were divided into groups: those who watched a silent animation, then heard the narration, those who heard the narration, then watched the animation and those who watched both at the same time. As you can imagine,  the group who did both simultaneously did best.

Is accessibility important in your training? Do you need your training to be easy to access on-the-go? Do you need to convey complex information? If you answered “yes” to any of these questions, eLearning voice over is a must.

Need help strategizing or building the training itself? We can help. With over a decade of experience, we can help identify the perfect blend of modalities for your training needs. We even have relationships with professional voiceover artists who can bring your content to life. Give us a call!

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